Full-Stack Web Developer · MarTech · SEO

Joshua Busa — Ibuildwebsitesthatlookgood,workhard,andconvert.

Hey, I’m Joshua Busa, a full-stack web developer who also loves the unglamorous stuff: technical SEO, tracking that actually tracks, and pages that load before you can blink. WordPress, Shopify or custom code, I build it end to end, with AI and automation doing the boring bits.

Based in
Philippines · Remote
Building since
2019 (7+ yrs)
Focus
Full-stack × Marketing × SEO

01About

I speak fluent developer and marketer.

Here’s a little secret: most websites don’t fail because they’re ugly. They fail because they’re slow, hard to find, impossible to measure, or quietly leaking visitors before they ever convert.

That’s the gap I love working in. As a full-stack web developer, I build sites and stores front to back on WordPress, Shopify, and custom code. Then I make them earn their keep with technical SEO, conversion tracking, analytics, speed work, and CRO.

Everything you’ll see here is live and working for a real business. I’ve built for agency clients, led projects and teams at Elevado Growth, and freelanced since 2019. I’m comfortable in the marketing meeting and the code editor, so I know the difference between shipping a page and shipping a result.

What I do

Five hats, one goal: websites that pull their weight.

01Web DevelopmentBuild it

Full-stack builds, front end to back end: custom HTML/CSS/JS, WordPress, Elementor, Divi and Shopify, plus the PHP, APIs and integrations that make them tick. Responsive from the very first breakpoint.

  • WordPress
  • Elementor & Divi
  • Custom HTML / CSS / JS
  • Shopify (Liquid)
  • WooCommerce
  • Webflow
  • Go High Level
  • Website rebuilds
  • Responsive development
02Technical SEOGet found

Making your site easy for search engines to crawl, understand, and trust: structure, markup, and the unglamorous fixes that actually move rankings.

  • Technical audits
  • Structured data & schema
  • Google Search Console
  • Site architecture
  • H-tag optimization
  • Internal linking
  • Sitemaps
  • Redirects
  • On-page SEO
03Marketing TechnologyMeasure it

Tracking your marketing team can actually trust: clean events, pixels, and conversions wired from the website to every platform that needs them. No more guessing.

  • Google Analytics (GA4)
  • Google Tag Manager
  • Meta Pixel
  • Conversions API
  • Microsoft UET
  • HubSpot
  • Conversion tracking
  • Lead tracking
04Website OptimizationMake it fast

Faster pages and smoother journeys: Core Web Vitals, caching, images, and CRO experiments on landing pages and checkouts. Because every second counts (literally).

  • Core Web Vitals
  • PageSpeed optimization
  • Image optimization
  • Cloudflare
  • Caching
  • Performance troubleshooting
  • CRO & A/B testing
  • Landing page optimization
05AI & AutomationAutomate it

AI-assisted development and smart integrations that help me ship faster, and automations that take the repetitive parts of running websites and marketing off your plate.

  • AI-assisted development
  • Claude Code
  • AI integrations
  • Automation workflows
  • API integrations
  • Custom tools

02Selected work

Real websites for real businesses.

No lorem ipsum here. These are live sites I’ve built for businesses in construction, trades, manufacturing, real estate, finance, staffing and automotive, across Canada, the US and Mexico.

Live websites
32
Countries
3
Platforms
WordPress Shopify Custom

More projects

27 more live sites. Pick an industry and dig in.

03Experience

Agency builds, client work, and a detour through marketing.

Mostly building and leading web projects, plus real time on the social media and design side. That detour taught me what the marketing team on the other side of your website actually needs.

  1. Agency

    Web Developer and Manager

    Elevado Growth

    Built, optimized, and managed client websites and ecommerce stores while leading projects and the team delivering them.

    • Designed responsive websites with HTML, CSS, and JavaScript.
    • Led projects and managed teams to meet deadlines.
    • Implemented SEO best practices to boost website visibility.
    • Created engaging blog posts.
    • Built functional websites using WordPress, Divi, Elementor, Go High Level, and more.
    • Developed optimized ecommerce stores with Shopify and managed hosting services.
    • WordPress
    • Divi
    • Elementor
    • Go High Level
    • Shopify
    • HTML
    • CSS
    • JavaScript
    • SEO
    • Hosting
  2. Client: Redbox

    Social Media Specialist

    Doris Talents

    Planned and ran social media for Redbox — strategy, content, and community management across four platforms.

    • Developed and implemented tailored social media strategies for Redbox.
    • Created engaging content across Facebook, Twitter, Instagram, and TikTok.
    • Monitored channels, engaged with the audience, and responded promptly.
    • Collaborated with teams for consistent messaging and brand representation.
    • Facebook
    • Twitter / X
    • Instagram
    • TikTok
    • Content strategy
  3. Present

    Part-time

    Web Developer

    Freelance

    Responsive websites for independent clients, handled end to end — from build to client communication and delivery.

    • Designed responsive websites with optimal user experience using HTML, CSS, and JavaScript.
    • Managed projects, delivering high-quality web development within set timelines.
    • Kept clients informed through regular updates and progress reports.
    • HTML
    • CSS
    • JavaScript
    • WordPress
    • Responsive design
  4. Present

    Part-time

    Graphic Designer

    Freelance

    Brand and marketing visuals — logos, banners, and promotional materials — built from client requirements.

    • Conceptualized and designed logos, banners, and promotional materials, enhancing brand identity and communication.
    • Translated client requirements into impactful visuals using Adobe Creative Suite.
    • Adobe Creative Suite
    • Photoshop
    • Illustrator
    • InDesign
    • Canva
  5. 2019 — 2023

    Education

    BS Information Technology

    Caraga State University

    • Graduated Summa Cum Laude
    • University Outstanding Student Award
    • President — CSU Society of Information Technology Students
    • Senator — CSU University Student Government

04Stack

My toolbox, the well-used kind.

Hover or tap any tool to see what I actually use it for.

~/stack/development

WordPress

My home turf: building, maintaining, and tuning sites for agencies and clients.

01Development

02SEO

03Analytics & Tracking

04Optimization & CRO

05Marketing & CRM

06Infrastructure

07Design

08AI & Automation

05Certifications

Certified, and still learning.

Highlights

A few things I’m quietly proud of.

  • Education

    Summa Cum Laude

    BS Information Technology

    Caraga State University, 2019 – 2023. Also received the University Outstanding Student Award.

  • Leadership

    President

    CSU Society of IT Students

    Led the university’s IT student society, while also serving as a Senator in the University Student Government.

  • Certification

    Level II

    TOPCIT

    Test of Practical Competency in IT — a practical assessment of software and IT engineering skills.

  • Agency work

    Web Dev & Manager

    Elevado Growth

    Built client websites and Shopify stores while leading projects and the team delivering them.

  • SEO improvement

    Placeholder

    Placeholder — add a real SEO result

    e.g. an indexing, ranking, or organic traffic change you measured on a project.

  • Performance

    Placeholder

    Placeholder — add a real performance result

    e.g. a before/after PageSpeed or Core Web Vitals improvement.

Resume

Prefer the one-page version?

Everything on this site, squeezed into a tidy PDF you can forward to your team (or your boss).

PDF · ~70 KB

06Let’s work together

Have a website that needs to work harder?

A rebuild? A tracking setup you can finally trust? A slow site, or an SEO mystery nobody has cracked yet? Tell me what’s going on. No jargon required, that’s my job.

Email me

Philippines · Remote